This Book Has Helped Engineering Leaders
Transform Their FPGA Programs…
The Question Is, Will YOU Be Next?
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I'd like to rush you a FREE physical copy of my book —
"The Business End of FPGAs" — and ship it straight to your doorstep.
Just help me cover the shipping and handling cost.
YES! RESERVE MY FREE COPY NOW!You Pay Only $4.95 for Shipping & Handling (Continental US)
When You Get This Book For FREE…
Here's What You'll Discover Inside
Inside this book, Jesse reveals the frameworks, insights, and tools he's used to build, lead, and scale FPGA teams for over 25 years. Here's a preview of what's waiting for you inside your free copy:
Section #1: Strengthening Your FPGA Leadership Foundation
Secret #1: How to identify real FPGA A-players (even without being deeply technical)
Most leaders hire based on credentials. Learn the overlooked signals that reveal who can actually deliver production-ready systems.
Secret #2: Why high-performing FPGA talent accelerates commercialization
It's not just about speed — it's about risk mitigation, architecture clarity, and avoiding costly rework.
Secret #3: How to avoid the #1 mistake leaders make when starting FPGA programs
This mistake causes 70% of prototype-to-production failures. Learn what it is and how to prevent it.
Section #2: Building High-Performance FPGA Teams
Secret #4: Structures that make FPGA teams self-managed and predictable
Discover the organization patterns that eliminate bottlenecks and keep projects on track without micromanagement.
Secret #5: Why most hiring models fail — and what to do instead
The traditional interview process doesn't work for FPGA roles. Here's the evaluation framework that does.
Secret #6: The overlooked signals that reveal whether a project will slip
Learn to spot early warning signs 3-6 months before schedule impact, giving you time to course-correct.
Section #3: De-Risking and Accelerating FPGA Projects
Secret #7: The Pre-Flight Checklist Jesse uses before any FPGA engagement
A simple 12-point assessment that identifies catastrophic risks before the first dollar is spent.
Secret #8: How to prevent months of preventable delays
The five most common chokepoints in FPGA commercialization — and how to design around them from day one.
Secret #9: How to align engineering, architecture, and business goals
When these three groups aren't aligned, projects stall. Here's the communication framework that keeps everyone synchronized.
Section #4: Leading FPGA Projects to Revenue
Secret #10: The commercialization mindset leaders must adopt
Prototype thinking vs. product thinking — and why most leaders unknowingly stay stuck in prototype mode.
Secret #11: Tools for decision clarity during early architecture
Architecture decisions made in week 1 determine whether you'll hit schedule in month 12. Here's how to get them right.
Secret #12: How to turn talent gaps into opportunities instead of choke points
Most leaders see missing talent as a blocker. Learn how to restructure programs so gaps accelerate (not stall) progress.
Send me your address and I'll rush you a FREE copy
YES! RESERVE MY FREE COPY NOW!You Pay Only $4.95 for Shipping & Handling (Continental US)
Claim Your FREE Book Today And You'll
Also Receive These Bonuses — FREE!
FPGA Pre-Flight Checklist
A 12-point assessment framework that helps leaders identify catastrophic risks before spending a single dollar on development. This checklist has saved programs millions in preventable failures.
Value: Priceless
Commercialization Readiness Worksheet
A step-by-step worksheet that gives you clarity on timelines, resource gaps, and next steps. Know exactly where you stand and what needs to happen to hit production.
Value: Priceless
FPGA Talent Evaluation Framework
A structured evaluation system for assessing candidates, consultants, and contractors. Stop hiring based on resumes — start hiring based on actual capability signals.
Value: Priceless
System Integration Risk Map
A visual map showing where multi-disciplinary FPGA projects typically fail. Use this to identify your highest-risk integration points before they derail your schedule.
Value: Priceless
Architecture Planning Worksheet
Supports early-stage technical decision alignment across engineering, firmware, and systems teams. Make the right architecture choices from day one.
Value: Priceless
Case Example Summary Sheet
Real-world examples of how defense contractors and OEMs have used these frameworks to accelerate commercialization by 40-60%.
Value: Priceless
You Pay Only $4.95 for Shipping & Handling (Continental US)
Why This Book Is FREE
(And Why Leaders Around the Country Want It)
I get asked this all the time: "Jesse, why are you giving this book away for free?"
Here's the honest answer:
- We want FPGA leaders to have the tools they need to avoid costly project stalls, delays, and rework that plague most commercialization efforts.
- Getting the right knowledge in your hands helps the entire FPGA ecosystem — when leaders make better decisions, projects move faster and teams perform better.
- If you find this valuable, you may consider working with Xlera in the future — but there is absolutely zero obligation. This book stands alone.
- No subscriptions. No hidden programs. No upsells. Just the book, the bonuses, and the frameworks you need.
So yes, this book is really free. All I ask is that you help me cover the printing, packaging, and shipping costs ($7.95).
Fair enough?
A Quick Heads-Up… We Printed a Limited Batch of These Books
Once they're gone, printing + shipping resumes at full cost.
If this page is live, inventory is still available.
My Simple Guarantee
If you don't feel the book helps you lead FPGA programs with more confidence, clarity, and control — just email us and we'll refund your $4.95 shipping & handling.
And you keep the book.
No hoops. No forms. Just a simple email.
Here's EVERYTHING You Get Today
When You Claim Your FREE Book
Total Value: FREE
(You Just Cover $4.95 S&H)
You Pay Only $4.95 for Shipping & Handling
Frequently Asked Questions
This book is for engineering leaders, program managers, CTOs, and founders who are responsible for leading FPGA programs from prototype to production. If you're managing teams, making architecture decisions, or overseeing commercialization efforts, this book is for you.
Yes! The book is 100% free. All we ask is that you cover the $4.95 shipping and handling cost to get the physical copy delivered to your door. No hidden charges, no subscriptions, no catches.
Currently we ship to the United States and Canada. International shipping to other countries may be available — please contact us at [email protected] to inquire.
Standard shipping typically takes 7-10 business days within the US, and 10-14 business days to Canada. You'll receive tracking information once your book ships.
This is a leadership and management book, NOT a technical manual. While it's written for people who lead FPGA programs, you don't need to be a technical expert to get value from it. It focuses on decision-making, team-building, and de-risking commercialization.
Absolutely. In fact, many of the frameworks are designed specifically for programs that are already in flight. Whether you're in prototype, architecture, DVT, or production ramp — there are tools in this book that apply to your current stage.
The bonuses (checklists, worksheets, frameworks) are delivered digitally via email immediately after you place your order. You'll get instant access while you wait for your physical book to arrive.
If you don't find the book valuable, just email us and we'll refund your $7.95 shipping cost. You keep the book. No questions asked.
SEND ME YOUR ADDRESS…
I'll rush you a FREE physical copy of
"The Business End of FPGAs" — just help cover shipping.
You Pay Only $4.95 for Shipping & Handling